Are you good with technology? Do you like or would you like to innovate and venture into the business world using new technologies? Are you thinking of creating your company or turning the one you have into a startup?
If you have a product that you want to offer to the consumer public by innovating and using technology, this is your thing and today, a so-called startup business.
Alonso (2024) says that a startup is an emerging company focused on innovation that uses technology to create a scalable and disruptive business model. It focuses on establishing a profitable small business where the use of technology is the indispensable tool, and which also reduces costs substantially and its growth is considerably fast.
The same author comments that the essential characteristics for your company to fall into this category are the following:
Innovative. This means that an innovative idea is being implemented, where technology serves as a means for market growth, lowering production costs and increasing production.
Possibility of rapid growth. For this to happen, you must have a well thought-out and defined market fit, that is, a strategy focused on business growth and for this to exist, you must have customers willing to pay for products that satisfy needs, whose costs are sufficiently low and with a higher profit margin.
Scalable. This type of business must have the capacity to grow and cross borders.
High risk. Being a business model with innovative ideas, the risk of success or errors that are reported are inevitable.
Experiment without fear of making mistakes. Experiments are helpful in making it a sustainable business, if you have a clear vision and specific objectives.
I invite you to look for more information on this subject if the topic is of interest to you.
Bibliographic resource: MarÃa Alonso (2024)
ASANA - Business Strategies
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